September 1962 Zenith roundie ad

[Jon A.]

Originally Posted by old_tv_nut

Aimed at those with a level of disposable income to support a golf habit and other such things.

That could be one reason the second ad was created, for those who were more into quality than excess.

Originally Posted by Sandy G

I have heard the following story on Zenith TVs ever since I've been into old TVs. Anybody know if its true, or just a good story ?!? Supposedly, Cdr McDonald was not gonna get into TV, as he thought it was a passing fad. But, when NOBODY was gaining on sales of TVs, he took another look at things, & decided to jump in. But, he told his engineers he wanted a ZENITH tV. one that was built to Zenith levels of quality, & also used as few of the RCA patents as possible. THIS could be why an early Zenith TV is often VERY hard to kill, & why if given half a chance, they still give excellent service. Truth or BS ?!?

I don't know about the story but the last part is definitely true. Trouble is, very few appreciate them.