When did TV manufacturers stop using model names on TV sets?

[jr_tech]

Originally Posted by Don Lindsly

It is costly to invent, research and register model names like Falcon, Aspire, Predicta etc. There seems to be no cost to use numbers like 6000, 2000 etc. and little cost to use made up words like Prius and Lexus. Anything to take cost out. It the end, it's about the money.

I guess that I have to question the cost vs benefit of using the "elegant" names... were customers in that time period actually lured into buying what were perhaps more expensive models because they had fancy names like "Asbury," and " Ventura,"? What purpose did the "elegant" names serve?
jr