Matinee theatre on NBC daytime

[Steve D.]

Originally Posted by oldtvman

If I not mistaken this is one of the very first regular color broadcasts on the NBC television network.

https://www.youtube.com/watch?v=40cTjA31AUI

Larry, Probably one of the earliest daytime regular color series. Mon. thru Fri. at 12noon here in the West and 3:00 pm in the East from 1955-58. So a live color telecast coast to coast. Originated from NBC Burbank. You posted a rare color kinescope. Attaching a Life ad from Oct. 1956.