Zenith's demise.

[Chad Hauris]

The Victor Talking Machine company was acquired by RCA in the late 1920's or possibly early 30's, thereafter the RCA-Victor trademark began to be used.

The Nipper trademark and the phrase "His Master's Voice" is licensed to different companies in different countries...if you look at EMI records from England, they use (or used, at least) Nipper and His Master's voice: likewise in Japan I believe JVC (Japanese Victor Corp) still uses the Nipper trademark...however any of these companies is forbidden from using the Nipper trademark on any items imported to U.S.A., likewise Thomson, G.E. or BMG, or the former RCA corp. (licensees of Nipper for USA) cannot use the Nipper trademark on exports. You will sometimes see Nipper on the back of modern RCA TV sets to help keep the trademark rights alive, even when Nipper is not used on the front panel logo.