Early color TV in Italy

[Kiwick]

Actually, the 1972 olympic games were broadcast in color, but color sets were still quite rare back then, most were owned by bars, venues, clubs, political parties or other institutions,

color sets began to sell in serious numbers in about 1975 as prices went down enough to be affordable for middle class people.

What's fun is that Autovox, Phonola and many other Italian manufacturers were making color sets in the late 60s and sold them on foreign markets (mostly Germany and the UK)