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#8
09-18-2004, 06:40 PM
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At the network level, they would charge a premium for a color presentation. Not all ad agencies believed it was cost effective to either advertise in color or sponsor a color program at those prices. Everything was measured in "cost-per-thousand" viewers.
And there was also the visionary local stations that did buy a color camera or two for local productions. I think Oklahoma City may have been first right after the introduction of the TK-40. 
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