Really neat motel sign in the desert!

[Pete Deksnis]

Sixty-three years in the same family. Eatontown TV stands near the main entrance of Fort Monmouth in NJ. This Dumont sign was taller than the building. Estimated at 30-feet tall, it had seven tubes of green neon illuminating the main letters. The sign was so large and bright it served as a nighttime beacon for Monmouth and Red Bank airports. It was there till the building was expanded in 1974. Some of the steel from the sign is in the concrete floor of the '74 addition. Spoke to the owner this morning. He speculated that Dumont paid the entire cost of the sign. I've often wondered if the unusual size of the sign was somehow related to Dumont's association with the Eatontown area during his work at the Fort.