7 Philco Promo Films 1964/65...

[Hawkwind]

Edited blurb...

This film is a collection of seven short films from Philco that were shown at a product convention for Philco retail dealers, likely in 1964, as it features 1965 Philco products. In the third film, viewers see the 1965 line of Philco Cool Chassis Television sets (16:25). Women build circuit boards for the televisions in a manufacturing facility. A man assembles a standard small screen television. Viewers see the Courier 16-inch Television (17:15) and its window banners for marketing purposes, the Philco Caravan Cool Chassis 19-inch portable television (18:18), and the Philco Starlight 19-inch series (19:27). This film also features a look at the new 1965 Woodstock series (20:34), 23-inch table model series, the Philco 9516 Cool Chassis package television, a 23-inch Custom Cool Chassis television set in a Mediterranean-style cabinet, and the 4946 Stereo Home Theater television. The fourth film for the dealer convention highlights Philco’s new color television line and marketing campaign. It opens with shot of fall foliage around a pond, followed by footage of a Philco engineer working on a television set (24:24). A salesman adjusts color tv sets in a store. A man works on tv (25:40). The film then shows the line of 1965 color televisions: a Danish modern design; a custom color tv model with sliding wood doors; and a Philco model 5912 (27:17) with the Danish style in a walnut veneer. Viewers see the new logo for Philco color television—a colorful butterfly (28:22), as well as new advertising displays featuring the butterfly logo. In the next film, viewers learn about Philco’s national and local advertising campaign. The film shows an air-conditioning ad (33:23), console stereo and television print ads, a color tv ad (35:18), Viewers see shots of a 12-inch television set that will be featured at the World’s Fair, footage of a woman taking a 9-inch portable set from a convertible (44:48); a Philco plant where color television sets are produced, a man working in a Pennsylvania plant on a color television set.


https://archive.org/details/65384-ce...components-vwr