Watching black and white TV may even help kids to enjoy spending more quality time away from the tube. All to often young minds have difficulty distinguishing between reality and the make believe that they see so much of. There's also that correlation to reading a book, in that the black and white programming can actually help to spark the imagination into thinking at a higher level. Possibly that's why so many people reject black and white programming in today's world - because their mental imaging was never challenged to develop at a young age. So we end up believing that we need to rely on the latest and greatest technology to enjoy our lives. In other words, as a society we're becoming more and more commercially dependent.