Advertising of COLOR TV SET in the Newspapers.

[old_tv_nut]

Here are two RCA ads from 1966 showing the transition from round to rectangular - nearly the same, but on the left mostly round screens and on the right mostly rectangular.

[Captain Video]

This one is from 1973, the second year of color TV broadcasting in Brazil. This brand, "Colorado" was a Brazilian factory long extinct.

[firenzeprima]

Originally Posted by wa2ise

Anyway, back in the 60's or 70's, Mad Magazine did an article "Stupidity in Advertising". One of the things they mention was the advertising of color TV sets in TV commercials. Showing how great a picture the TV can produce. Well, if you had a set good enough to see the difference, you don't need to buy this TV. If all you have is a B&W, you can't see what's being demonstrated. So this TV commercial would be rather pointless, other than just the brand name mention.

I imagine that an imaginative enough copy writer could make a compelling newspaper ad for color TV to be published in a B&W paper (other than just an announcement of a big sale on TVs this week).

as you know in advertising not say never lies, but only large exaggerations .......

[firenzeprima]

Originally Posted by Captain Video

This one is from 1973, the second year of color TV broadcasting in Brazil. This brand, "Colorado" was a Brazilian factory long extinct.

thanks for the pic!. but the brand built by Colorado if his TV SET, or the chassis bought from other brands? Italy, for example, some brands of color TV SET bought the chassis by others and selling them under its own brand

[firenzeprima]

Originally Posted by old_tv_nut

Here are a few examples of hotel/motel ads

thanks you very much!

[wa2ise]

Originally Posted by old_tv_nut

Here are two RCA ads from 1966

Wow. "Solid copper circuits". Circuit boards? So far as I know, they always used copper wire or traces in TVs.

[old_tv_nut]

Yep, printed circuits. Remember, Zenith was advertising "Hand wired - no production shortcuts!"