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The legal station ID is just call letters and city of license, aired as near to the top of the hour as possible...the frequency or channel is not mandatory.
I don't think legally there is a problem with that as there are radio stations at 97.9 which use the slogan "Lite Rock 98" etc. although the TV station is more extreme.
Back when I worked in radio/TV I would hear most people who mentioned it in conversation call the station by the cable channel number not the UHF channel.
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