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Originally Posted by Kaye-Halbert TV
Wouldn't it have been Warwick?
Charles
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Warwick did supply b&w tv chassis to private label sellers including Sears. But again, whould either Sears or Warwick make the groundup investment in color that early for so few sets? Perhaps Warwick with some Sears backing did build a color chassis to gain experience in color design. Arvin, who also, supplied b&w sets that were Sears-Silvertone branded, also produced a 15" color chassis in 1954. Model 15-550KB. So perhaps Arvin supplied a few to Sears.
-Steve D.