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Back when the stations had the film in hand and edited it by actually cutting, one of the Chicago stations cut up one movie so badly that you couldn't follow the plot. (I think it was "The Egg and I".) Anyway, on that (umpteenth) showing, they got complaints, to the point where they announced they would show it end-to-end without edits the next month.
On the weekend, WGN had a late-night movie sponsored by "Jim Moran, the Courtesy Man" (big local Ford dealer). They actually installed fluorescent banks at the dealership and sent out a remote truck to do live commercials. Moran would have them play the movie uninterrupted for abolut 20 minutes, until some crucial point, then do 20 minutes of commercial in a block, then finish the movie without interruption.
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