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They usually display sets at the factory default settings (maximum contrast and way too much color). I think things are this way because when two sets are side by side, the one with a brighter, more vivid picture looks better to most people. It's similar to how people think louder speakers sound better. Of course, we see an over satured picture thats blooming and defocusing from excessive contrast. Don't get me started on the evils of scan velocity modulation which is a feature to make TVs look sharper on the sales floor.
At least you can see all the sets running now. I assume they didn't have all the sets running constantly in the 50's and 60's. I can't imagine they would have lasted long under 12 hour a day use.
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