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Originally Posted by Jeffhs
I had forgotten about that 27-inch Zenith; thanks for refreshing my memory. Now that I think of it, however, I do remember seeing full-page color advertisements for these TVs in National Geographic magazines of the 1950s.
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Zenith and DuMont were the only TV manufacturers I knew of that offered 27-inch televisions, although I saw a post in this thread which stated Magnavox and Zenith offered 27-inch TVs, probably in the '50s. Large TV screens were falling out of favor with viewers by the end of the 1950s, as I don't remember seeing any ads for TVs this large in magazine ads of the 1960s to the end of the NTSC TV era.
How times have changed. It is now 2022 and the large TV screen has returned, although by "large" I am referring to today's HDTVs and projection televisions, many if not most of which are 32 inches or larger. In TV's early days, the entire idea of 27-inch CRT TVs, IMHO, was to make TV movies look as large (or at least come close in the 1950s) as they would in a motion-picture theater; the effect may have been lost, however, on other types of TV programming unless, again, the intent was to make the picture look almost literally larger than life.
Today's HDTVs are excellent at creating this effect (the larger the screen, the better(!)), which probably scares young children half out of their wits. I have a 32" flat-screen HDTV which makes a beautiful picture, but the sheer size of the screen makes just about everything (including, of course, those hideous scenes of violence on the evening news, not to mention violent scenes in prime-time TV shows and movies) look gigantic, especially on very large screens, say 60 inches on up to 70 inches or more(!).