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Cost of setting up an assembly line.
Likely not able to compete on price anyway.
Licensing fees.
The typical anti-Japanese sentiment that was still previlant in the US at the time especially with older people (so selling a VCR based on Japanese technology wasn't going to be popular - and US manufacturers can never agree on a standard for anything).
Dealing with union crap.
Magnovox was owned by Phillips by then.
Zenith was rapidly fading.
GE wanted out of consumer electronics.
Motorola sold out to Panasonic...
RCA's fixation on CED wasn't helping either.
If Zenith, RCA, etc could have sat down and hammered out something viable before Betamax hit the shores, and ran with it, there might have been a chance. But given NTSC was barely 20 years old by then, and there was still a good amount of 'bad blood' between RCA and everyone else...
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