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In the 90's, I sold Zenith, Quasar (made by Panasonic), Crosley (made by Magnavox), and a smattering of Sharp and Magnavox. In side-by-side comparisons on the sales floor, Zenith always seemed to edge out all the rest.
We serviced all brands, so there's not too much that didn't come across our bench. I remember some of the sets with the best pictures were usually either Zenith or Sylvania super-sets.
Sony sets were usually either really good, or really bad as far as picture quality went. Personally, I never wanted one because they were such a pain to troubleshoot and get parts for.
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