Well, just so you know it's not SO uncommon. Back in the 80's we played with it in the Zenith lab with a Videobeam projection TV. Standing in a dark room with that large display was a real motion-sickness test - but it could be very artistic too. We put together a long VHS tape of video feedback set to Christmas music one year.
The "Godfather" of this sort of stuff is Nam Jun Paik:
http://en.wikipedia.org/wiki/Nam_June_Paik