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HA! Mike was full of it. Zenith never manufactured sets for anyone else. Well.. at least not thru the mid 80's. Not sure if they ever manufactued for "store brands", but at least up to 1984, no. I worked for Uncle (1978-1982) who was a Zenith dealer.
I do know during that time frame we carried a few secondary brands, so as not to loose a sale. (Zenith was the highest price set at that time) and we carried Philco which WAS a rebadged Sylvania. IIRC, The Philcos were about 2 years behind what Sylvania was currently offering. Not sure when other manufactures started offering rebadges sets, but I don't think Zenith ever did until they went under and Gold Star had major ownership. Sylvania and Philco were NAP products at that time, and not sure when Magnavox was taken over by the NAP family. As for store-branded sets, they were usually rebranded Japanese sets, altho RCA and JC Penney had some type of agreement. I think some Montgomery Wards sets were rebadged Zenith.
I'm sure someone who was in the "field" after the timeframe I was can give more factual info, but Zenith NEVER had a relationship with Sylvania.
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