[Robert Grant]

(Back to the Silvertone set with the CHROMIX® control...)

Quoting the Fall and winter 1969 Sears catalog:

"Other features: color-improving CHROMIX® . . twist it and see how colors pop out with extra realism on a Sears set. Or, use to tint black-and-white for more pleasurable viewing. 25,000 volt brightness . . for reception even out on far edge of a station's range"

Of particular interest is their (seemingly ridiculous) equating of high ultor voltage with range of distant reception! They do this throughout the TV section of the catalog, and do the same on the Fall and winter 1963 catalog as well! (correct me if I'm wrong, but I can't imagine the HV being related to the tuner or IF sections, which are usually lower B+ than most of the circuits in a tube TV).

Also noted in the 1969 catalog was the fact that these sets were still luxury items. Sets similar (not quite identical) to the one in DRH's photos were $629.95 without remote, $729.95 with remote (nearly three months' mortgage on my parent's two-story brick house!). In contrast, the most expensive B&W 22" console was $199.95 (and a metal cabinet consolette was yours for $149.95).