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Old 11-09-2008, 01:59 PM
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mr_fixer mr_fixer is offline
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Join Date: Jul 2007
Location: Tennessee USA
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Style obsolescence, is a subset of planned obsolescence. When an product is deemed useless simply because it doesn't look like a new product. Madison Avenue makes billions of dollars sending this message to every man, woman and child in the world.
Here is a quote from Wikipedia "Planned style obsolescence occurs when marketers change the styling of products so customers will purchase products more frequently. The style changes are designed to make owners of the old model feel "out of date". It is also designed to differentiate the product from the competition, thereby reducing price competition. One example of style obsolescence is the automobile industry, in which manufacturers typically make style changes every year or two. As the former CEO of General Motors Alfred P. Sloan stated in 1941, "Today the appearance of a motorcar is a most important factor in the selling end of the business—perhaps the most important factor— because everyone knows the car will run."
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