Someone wrote me asking for info on this set.

Obviously influenced by the Predicta,
the Channel knob looks like it came right off a Predicta!

It has been in the house since 1962.

Does anybody know anything I could tell him?

I dunno, but I wouldn't mind havin' one...Looks like it has an integral radio, too...

Suprising none of the European members have chimed in. Sure is the first I've seen of it, or the brand for that matter. Is this in the US? I would say it would have to be worth at least as much as a comparable Philco, given the rarity.

I've never seen one of these in Italy.

We had a Predicta style set here, the 1957 Phonola:
http://www.tvhistory.tv/1957-Phonola-ITALY.JPG

and a similar but far uglier Watt set, this set has a factory installed UHF tuner and a rimband 23" CRT with a push through bezel so it's definitely not from 1956 as stated in the site, it's likely from the mid 60s.
http://www.tvhistory.tv/1956-Watt-Italy.JPG