NBC-TV 2-page ad, February 1955

[old_tv_nut]

NBC-TV 2-page ad touting their Saturday evening program line up, and in the lower right corner:
'Every 4th Saturday Max Liebman presents a 90 - minute "live" NBC COLOR SPECTACULAR'

[Retspin]

It's cool that they mentioned the RCA ownership. I've never seen that an NBC ad before.

[ChrisW6ATV]

Thank you for posting that brochure, old_tv_nut.

[Jeffhs]

I don't think many people saw NBC's 1955 color shows in color, as color TV was still a novelty in the 1950s. Only thing I can figure is RCA was using these shows to promote color TV programming produced under the RCA color standard.

CBS color didn't make it out of the gate. It wasn't until RCA's compatible color TV standard, in which color programs could be viewed directly as b&w, took hold that color television really took off in this country. The CBS color system flopped probably because it was not compatible with black-and-white televisions. What did viewers of CBS color shows actually see on their b&w sets, if they received a picture at all? I would think they would see a picture of some sort, as the stations would never hear the end of it if color programming produced a blank raster on black-and-white sets tuned to CBS color programming.

[old_tv_nut]

Originally Posted by Retspin

It's cool that they mentioned the RCA ownership. I've never seen that an NBC ad before.

I have many ads that included this text.

Here are two ads that made the point more directly - more RCA ads than NBC ads per se.

[old_tv_nut]

Originally Posted by Jeffhs

I don't think many people saw NBC's 1955 color shows in color, as color TV was still a novelty in the 1950s. Only thing I can figure is RCA was using these shows to promote color TV programming produced under the RCA color standard.

CBS color didn't make it out of the gate. It wasn't until RCA's compatible color TV standard, in which color programs could be viewed directly as b&w, took hold that color television really took off in this country. The CBS color system flopped probably because it was not compatible with black-and-white televisions. What did viewers of CBS color shows actually see on their b&w sets, if they received a picture at all? I would think they would see a picture of some sort, as the stations would never hear the end of it if color programming produced a blank raster on black-and-white sets tuned to CBS color programming.

They saw a jumble, out of sync both horizontally and vertically due to the very different scanning rates. It is possible consumers could have been sold on buying new sets, but sponsors could not be found for programs that no one could watch at first, so the willingness of consumers was never tested.

Edit: the CBS scan rates were close enough to twice the NTSC monochrome rates that some monochrome receivers could be pulled to run at half the CBS rates, giving a tiling of four flickering images on the screen.