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Old 02-22-2018, 09:41 AM
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bluenorm bluenorm is offline
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Walt Disney's wonderful world of color was a huge factor for color tv. (1961 to 1969) This program united the family for the first time in front of a color tv. Sears stores open theirs store on Sundays afternoon just to promote selling their color set with that show. During the show, time stopped inside sears stores. Kids (many, many) were sitting on the floor, the rest were standing, and the salespersons were calling the in house credit dept. for all the sales they did. That was the event. people who did not have the COLOR tv, Sear sunday afternoon was the place. It was magical.
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Old 02-28-2018, 11:53 AM
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KentTeffeteller KentTeffeteller is offline
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While Wonderful World Of Color was great family programming, remember sports (football especially) drives set sales more than any other single thing.
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Old 02-28-2018, 12:14 PM
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"Bonanza" was another big draw.

While sports would eventually be the obvious big draw, especially when color sets were installed in bars, the initial problem was there were fewer color sports programs than prime-time shows. Nevertheless, RCA used color sports as one of the main pillars of their ad campaigns.
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