Will we ever again see a "wristwatch TV"?

[scrivener]

The new mobile ATSC (DTV) standard would allow electronics makers to again try to popularize the vaunted wristwatch TV concept, which was tried and largely flopped a decade or two ago under the analog transmission era.

I think it's a great idea. Sure, nearly everybody carries a smartphone these days, and if cellphone makers wanted to, they easily could equip units with the ATSC m/h mobile chip. But they won't, because they want Americans to PAY for broadcast TV, and they've convinced a segment of the broadcast industry (which increasingly has become the wanna-be PAY TV industry), to go along with their plan to require that Americans SIGN UP to receive mobile TV signals, even those that simulcast existing TV stations.

If some enterprising company developed a "one-way" wristwatch TV that received mobile DTV stations for free, I'd snap one up. Anyone else?