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  #1  
Old 09-02-2007, 07:26 PM
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Color Adverts More Effective (in 1960)

In case you couldn't guess, a 1960 survey proves that color commercials are much more effective than black and white

(in the two percent or so of homes with color TV, naturally!).
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File Type: pdf Color Ad Impact 1960.pdf (810.0 KB, 56 views)
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  #2  
Old 09-02-2007, 10:56 PM
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It makes sense. I know that I remember high-definition commercials much more than others now, such as the first one I saw which was for (what else?) RCA HDTVs, and the recent one with Pamela Anderson advertising DirecTV.

That article is five days older than me...
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Old 09-08-2007, 07:31 PM
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Very interesting.
Dan
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