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In looking at that 1949 promotional film again, I see it really doesn't specify printing only, so maybe in that film they were proposing shooting with 35mm 3-strip and reducing to 16mm for prints. And maybe they were carefully avoiding the subject until the client came in and saw the difference in cost between 3-strip and single-strip shooting.
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Old TV literature, New York World's Fair, and other miscellany
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