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Probably a couple of reasons: put your call on your hat and other hams can put a face to the call...many hams operate mobile and a call letter license plate can result in a mobile QSO...possibly the fact that your call isn't something that's just "handed out" but something you earned may have a little to do with it. That, and the relatively small number of hams vis-a-vis the general population may have something to do with it as well. Any other guesses out there?
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