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Only a small piece of bandwidth will be sold, about equal to what was already sold to cell phone companies in the 1980's. There will also be more frequencies used for public-safety radio systems and other purposes. Since digital TV stations work fine on adjacent channels (unlike analog stations, another advantage of ATSC/DTV), we can end up with more stations on the air, many of them with multiple channels, while also reusing part of the old, highest UHF TV spectrum.
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