View Full Version : 1948 TV Ads


egrand
10-03-2013, 10:11 PM
I scanned several ads from the October 1948 issue of Radio and Television Retailing magazine. These ads were aimed at potential retailers/dealers. A few rare names in there. Hope you all enjoy!

http://farm6.staticflickr.com/5476/10078565124_199f7bce03_b.jpg

http://farm6.staticflickr.com/5348/10078616305_41d2fa852c_b.jpg

http://farm4.staticflickr.com/3748/10078617184_631e520f32_b.jpg

http://farm3.staticflickr.com/2847/10078724726_cf59f85803_b.jpg
http://farm4.staticflickr.com/3781/10078712276_082176fa01_b.jpg

http://farm6.staticflickr.com/5546/10078735516_1daf740871_b.jpg

http://farm6.staticflickr.com/5473/10078630474_968b7bc61f_b.jpg

http://farm4.staticflickr.com/3763/10078746033_baf17caa5c_b.jpg

http://farm3.staticflickr.com/2884/10078598824_0f19e9a566_b.jpg

http://farm8.staticflickr.com/7299/10078650736_f3b660b687_b.jpg

http://farm8.staticflickr.com/7362/10078727513_6163ffb22b_b.jpg

http://farm4.staticflickr.com/3801/10078655766_9a88405262_b.jpg

tvtimeisfun
10-03-2013, 10:46 PM
It would be nice to have those actual sets in my collection but maybe 1 day who knows great ads though...Timothy

Eric H
10-04-2013, 12:35 AM
These are great! Some of those sets seem to be non existent now.

Neat to know that Stewart Warner was known as "The New Yorker" that's the set I just found the knob for.

decojoe67
10-04-2013, 09:16 AM
Thanks for posting those ads.
Many years ago I had a large stack of Radio and Television Retailing magazines from the '40's and when I was moving decided to just cut out the ads! :tears:
Well, I made a few great scrap books with them and still enjoy browsing through them today!

dieseljeep
10-04-2013, 09:41 AM
We never saw those East Coast makes in the Mid-West.
The only place I saw them was in Riders. Some of those makes weren't even covered in Sams.
Anything that was too expensive, didn't sell too well in Wisconsin, except in the later years. :scratch2:

bandersen
10-04-2013, 11:26 AM
Has anyone ever heard of "Zetka" television tubes before ? I wonder if their 15" was the same as Dumont's 15AP4 ?

David Roper
10-04-2013, 11:35 AM
I scarcely imagine it could be any other tube.

egrand
10-04-2013, 01:23 PM
Has anyone ever heard of "Zetka" television tubes before ? I wonder if their 15" was the same as Dumont's 15AP4 ?

Bob, somewhere I've run across that name before in another ad, but I can't remember where. When I find it I'll post it.

Many of the ads from the late 40's-early 50's were for CRT makers, so I know many of them were supplying OEM set makers too. It's like any business, when it first starts out there's lots of competitors and people trying to get in the game. After a few years they dwindle down considerably.

wa2ise
10-04-2013, 06:34 PM
"High Definition"! Well, compared to that system that used Felix the Cat. I suppose... :scratch2:
http://farm8.staticflickr.com/7299/10078650736_f3b660b687_b.jpg

StellarTV
10-04-2013, 06:39 PM
I'm kinda digging that DeWald High Hefinition set. Maybe it's about time for me to make the HD transition...

bars&tone
10-05-2013, 09:56 PM
Very enjoyable. Thanks for posting. :thmbsp:

Dude111
10-06-2013, 12:16 AM
Veyr pleasing!!!!!

Merci Beaucoup for sharing :)

electronjohn
10-06-2013, 08:19 AM
Cool! I have none of the TVs pictured...but do own a "Playmate Jr." portable radio as shown in the Motorola ad. My Mom got it as a HS graduation present.

dieseljeep
10-06-2013, 10:14 AM
A $895.00 tv with dime store mirror mounts to hold the safety glass. :thumbsdn:
Rembrandt model 130.

decojoe67
10-06-2013, 10:44 AM
A $895.00 tv with dime store mirror mounts to hold the safety glass. :thumbsdn:
Rembrandt model 130.
I believe those were superior high-end sets though. kind of the "Duesenberg" of TV"s. Those sets must look very unique in person with those glass plates on the front.

egrand
10-06-2013, 08:17 PM
I believe those were superior high-end sets though. kind of the "Duesenberg" of TV"s. Those sets must look very unique in person with those glass plates on the front.

Has anybody ever seen one? Do any Rembrant's still exist?

rld-tv01
10-06-2013, 09:32 PM
Both the Early Television Museum and the Auman Television Museum have the tabletop version of the Rembrandt television. http://www.earlytelevision.org/rembrandt_1950.html Both of them have blonde cabinetts. I have never seen the console version. I think the Ambassador Starrett is a cool looking set and would like to get one. I thought United States Television only made projection sets until I found a console on Craiglist. It was in a barn on the Maryland/Pennsvania border and the guy said it came out of a bar in a nearby town. That USTV is not pictured in the add but is huge for a 12 inch set.

egrand
10-07-2013, 12:16 AM
Has anyone ever heard of "Zetka" television tubes before ? I wonder if their 15" was the same as Dumont's 15AP4 ?

Here's what I can find on Zetka CRT's: their 15 inch flat face tube was a 15CP4, but was similar to Dumont's 15AP4 with an ion trap.

Zetka did supply other makers, but I can't find out who specifically. They were the first to make an all glass 16 inch tube, the 16DP4, where before there was only the metal cone version.

Zetka started around 1927 as a radio tube maker. In 1946 they were bought by U S Television Corp. but apparently remained a separate company. A guy named Hamilton Hogue was president of both companies. In 1950 they bought the patents for a color tv tube from a company called Sightmaster Corporation. Apparently nothing became of that and they soon disappeared along with UST.

I did find a report that UST started selling TV sets through Macy's in 1946.

Correction

wa2ise
10-07-2013, 02:13 PM
I'm kinda digging that DeWald High Hefinition set. Maybe it's about time for me to make the HD transition...

In theory, it should be possible to modify the horizontal deflection circuits to run at higher scan rates. 480p (31KHz) should be doable, though going for 720p (43KHz) may be harder. If I could make 480p happen, it's an easy hop to 1080i (32KHz). Oh, the flyback times would stay about the same as for NTSC deflection rates, but that is almost a feature to make the picture be 4:3 as the sides of the picture would get clipped off, aka overscanned. The faster deflection rate probably demands more power than NTSC rates to make the picture the same width. The vertical would not need to be modified. The video amp stage may need more bandwidth, and remove the 4.5MHz sound trap and takeoff.

You would feed it with baseband HD luma directly, not thru the tuner and IF strip.

Anyone up for HD B&W? :D

brianweber4
10-07-2013, 02:21 PM
I like the Rembrandt Dumont clones, never saw thoes sets before.

David Roper
10-07-2013, 02:42 PM
In theory, it should be possible to modify the horizontal deflection circuits to run at higher scan rates. 480p (31KHz) should be doable, though going for 720p (43KHz) may be harder.

Modifying early postwar sets to show CBS color (29.16Khz) was only just barely "doable" if that's any gauge. John Folsom's CBS RX-43 prototype (really an RCA 9T24X) on working display at the ETF in 2004 was pushing the horizontal sweep output so hard that it had little red spots on the plate. This was apparently unavoidable in "normal" operation.

rld-tv01
10-09-2013, 11:59 AM
I was looking at my long eBay watch list on saw this United States Television (UST) projection set that has been on eBay for awhile now. Its on the wrong side of the US from me and a little high priced but its good to see some rare sets pop up for sale once in awhile.

http://www.ebay.com/itm/350884203437?ssPageName=STRK:MEWAX:IT&_trksid=p3984.m1423.l2649.