In case you couldn't guess, a 1960 survey proves that color commercials are much more effective than black and white :yes:

(in the two percent or so of homes with color TV, naturally!).

It makes sense. I know that I remember high-definition commercials much more than others now, such as the first one I saw which was for (what else?) RCA HDTVs, and the recent one with Pamela Anderson advertising DirecTV.

That article is five days older than me...

Very interesting.
Dan